UAE indie fashion e-commerce Boksha secures $1 million: Designers to get wider access to the global fashion market - MENA startups, innovation, and tech news

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UAE indie fashion e-commerce Boksha secures $1 million: Designers to get wider access to the global fashion market
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UAE indie fashion e-commerce Boksha secures $1 million: Designers to get wider access to the global fashion market

Boksha, an Emirati-founded-e-commerce startup that offers kaftans, abayas, and other Khaleeji-themed fashion goods has bagged $1 million in early-stage funding from prominent investors, including Sandooq Al Watan and family offices.

Helping local designers to become global players

Founded in 2018, Boksha has its headquarters in Delhi. The platform is an online marketplace for independent fashion designers in the UAE region. Most of the designers did not have access outside the region. Their creativity was compromised. Boksha is helping these local designers to reach out to customers all over the globe.It is an ‘inspired’ homegrown startup that extracts the culture and heritage of the Gulf region while tapping into modern technology.

What does Boksha mean?

The name Boksha, which is derived from an Arab Gulf dialect, refers to a piece of fabric that was tied from the top and traditionally used by female merchants as a pouch or head carrier to hold their garments and other clothing items. Once at the marketplace, the merchants would place their ‘Boksha’ on the ground and showcase their items for sale. Likewise, the e-commerce Boksha is dedicated to showcasing the authentic designs created by UAE homegrown talent.

Remarkable performance

Since 2018 the company has bootstrapped itself. It now offers 15,000 SKUs and has shipped to over 40 countries worldwide to date, with over 800 designers representing Boksha. Over 90% of its designers are Emirati females belonging to the age group of 18-35 years. Such demography is expected to persist as they expand regionally.

The brand has been pioneering in representing small and independent designers, creating opportunities for them to thrive and unlock their full potential. Co-founder and CEO of Boksha Yahya Mohamed Saleh, perceive this business to be highly influential in terms of creating jobs, empowering individuals, and exporting regional talent.

The way ahead

The company is committed to becoming the guiding portal in showcasing UAE-based female brands. It plans to utilize the funding to scale up operations and further invest in its technology to attract new markets in the region, starting with the GCC.

The Director-General of Sandooq Al Watan, Hind Baker, said, “Sandooq Al Watan is a national initiative launched by leading Emirati businessmen to support innovators and talented Emiratis…We are always open to bold and innovative ideas that will help diversify the UAE economy.

E-commerce in the six countries of the GCC is riding high on a very active and buoyant period as shoppers are looking more to online shopping owing to global lockdowns that resulted in shut mortar and brick stores for most of last year. With the closing of its first-ever funding round, we are keen to look out for Boksha’s next steps to becoming a prominent global player.

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