The history of Old Monk dates back to the year 1855 when Edward Abraham Dyer began a brewery in Himachal, the sole purpose of this brewery was to provide the British with inexpensive beer. This brewery was then bought by HG Meakin and renamed Dyer Meakin Breweries. It was only in 1949 when the company was overtaken by Narendra Nath Mohan who changed the name of the company to ' Mohan Meakin Breweries,' and laid the path for Old Monk.
Finally, in 1954 when Narendra Nath Mohan’s son Ved Rattan Mohan who was a colonel in the Indian Army, went to Europe, he was inspired by Benedictine monks and the liquors they produced, and thus he introduced Old Monk whose speciality was a 7 year maturity period in Oak Barrels with a 42% alcohol content and a distinctive taste of caramel and vanilla, soon after its introduction Old Monk gained popularity pretty quickly because of the affordable price it offered it also surpassed Hercules which was the best brand then.
Unfortunately, Ved Rattan Mohan passed away at the age 0f 88 in 1970 and his cousin Kapil Mohan took over the company. Under Kapil Mohan, the company made a turnover of 400 crores without any advertising at all! In an interview from 2012 “We do not advertise. I will not, and as long as I am in this chair, we will not (advertise),” Mohan had said in an interview in 2012, with Kapil Mohan Old Monk gained 15 per cent market share and sold 8 billion bottles each year in the 2000s, however, by 2004 the sales reduced massively to 4 billion with Mcdowell's taking up most of the market shares and the general consumption of Rum in India decreasing.
Despite its fall, Old Monk still remains a popular prestigious brand that most young people look forward to. According to Rabe Iyer, Managing Director (as per exchange media) – Motivator (Group M Media India Pvt. Ltd), “A few possible factors that could have played a role-The Consistency of Brand identity, the distinct bottle and elements making up the identity. Moreover, the logo, font, and packaging elements have seen little change over time: a strong positive for easy recognition and subtly passing the perception of standing consistent through time. Also, strong imagery owing to its perceived popularity amongst the Armed forces for years where off-duty rituals also get passed on a tradition of the seniors made its local and indigenous birth very special besides having a broader appeal. Its physical availability over the years bettered with the so-called ‘Original’ available only in Military Canteens to now available easily, helped carry its legacy far and wide.”
Cairo’s Taager enlarges its funding to $6.4m seed for its social eCommerce platform
Cairo-Egypt-based social eCommerce platform raised around $6.4M for its seed round on the 15th of July 2021. The company has 5 investors till now. During the seed round the participation of Raed Ventures, Beco Capital, Breyer Capital, and some individual investors including Careem’s Magnus Olsson…
Faisalabad based fintech DigiKhata raises $2 million in a seed round on 8th July
Pakistan-Faisalabad-based fintech: DigiKhata raised around $2 million in a seed round on 8th July, 2021 to empower and support small businesses. With $2.1 million as their total funding, the raise was guided by Chinese VC MSA Capital and joined by Shorooq Partners, SOSV, +92 Ventures,…
Jordan’s Book Summary Start-up Wajeez Raises $3 Million in Pre-Series A Round
Jordan-based EdTech startup and book summary platform Wazeej, has successfully raised $3 million in a pre-series A round. The funding round that was led by technology venture capital fundSTV, also witnessed the participation of Abu Dhabi’s Shorooq Partners, Jordan’sMawdoo3, and Wise Venture. Founders Wajeez was…
Nejree has acquired $15 million in a Series A funding round for its ‘try now, buy later’ marketplace
Article’s highlights: Nejree, an e-commerce platform, received a $15 million Series A financing from the Impact46 growth fund. Nejree, which was founded in 2018 by Ibrahim Almogren, uses the try now, buy later (TNBL) concept to fill a crucial gap in the virtual showroom…
Any Truck, Any Time, Any Where: UAE’s ‘Uber for trucks’ TruKKer
TruKKer is a Digital Freight Network that blends Demand & Supply for land freight services. The network is built on real-time data analytics that creates transparency, reliability, and utilization-based savings for shippers and thousands of transporters. The network’s rapid growth and scale are creating collective…
Pure Harvest Smart Farms: Year-Round, Premium Quality Produce
Pure Harvest Smart Farms is a UAE-based tech-enabled agribusiness that focuses on the year-round production of pesticide-free premium fruits & vegetables. Pure Harvest is an established leader in sustainable agriculture in the challenging climates of the Arab Gulf region. Founders Sky Kurtz, Co-founder and CEO-…
Building Blocks to Your Card Issuance: Abu Dhabi fintech NymCard
Middle East-based NymCard is the only BaaS provider that offers a modern payment issuing and processing platform, allowing booming startups, large enterprises, fintech, and banks, in Africa and the Middle East region, to instantly create, control, and distribute virtual or physical cards through their modern,…
Two brothers, one startup and an urge to create an honest impactful brand: Groovy’s inspiring story
While we all were sitting home, groovy started out with a vision to create and give Mitkaran Singh and Rajneesh Sharma started the production of fresh and original juices and they sold 150ml packs for 10 INR each. They started out in the year 2020…
Jordan’s Book Summary Start-up Wajeez Raises $3 Million in Pre-Series A Round
Jordan-based EdTech startup and book summary platform Wazeej, has successfully raised $3 million in a pre-series A round. The funding round that was led by technology venture capital fundSTV, also witnessed the participation of Abu Dhabi’s Shorooq Partners, Jordan’sMawdoo3, and Wise Venture. Founders Wajeez was…
Cairo Based Discount App Startup: LUCKY
Algebra Ventures has invested in Egyptian loyalty solutions firm Dsquares ahead of the launch of its B2C consumer-tech product, the Lucky Discounts App. ABOUT Dsquares was founded in 2012 by Marwan Kenawy, Ayman Essawy, and Momtaz Moussa to assist businesses to enhance client loyalty and…
Presenting before you all PayTabs to power the future of payments in the MENA region
Do you also like to have instant access to the amount paid by your clients using all major credit cards from all over the globe on your websites or mobile apps with just one click? Then go no farther than this comprehensive payment processing solution…
Are you ready to use ‘Adzily’ to make your next display ad more convenient and productive?
Do you run a start-up and want to acquire control over your advertising so that you can reach your target audience? Then I have to inform you that you are on the right track. Read the rest of the article. About Adzily Adzily is the…
JustMop: Dubai Based Clean-Tech Startup A New Definition Of Keeping The Home Clean
On-demand companies are gaining popularity in a variety of industries, including transportation, grocery, health and beauty services, and freelancing providers. According to the American Community Survey of the United States Census Bureau, the on-demand economy engages more than 22.4 million customers yearly and generates US$57.6…
Pay your bills with ease: MadfooatCom Transforms Electronic Billing and Payments
MadfooatCom is the first e-payments company based in Amman, Jordan, established in 2011 with an investment by Oasis500, seeking to disrupt the cash payments in the emerging markets.Ithas created a next-generation, real-time electronic bill presentment and payment (EBPP) platform that allows customers to make payments…
A complete guide to Expo 2020 Metro Extension line in Dubai
The inauguration of a 15 km long extension to the Metro Red line – Route 2020, was done by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President as well as Prime Minister that belongs to UAE and Ruler of Dubai. The opening of…
A complete guide to plan your stay in Dubai during Expo-2020
Despite being held in 2021 this expo is named Expo 2020 With the theme- “Connecting minds, creating the future”, UAE is creating yet another beautiful experience for everyone around. The city & its hotel witnesses one of the peak season during this time hence you…
A guide to the safest travel options, if you are a woman traveling for Expo 2020.
Expo 2020, now to be held in 2021. Know all about dates, tickets, and travel in this article. Dubai, which is one of the 7 emirates of the United Arab Emirates, is amongst the world’s most popular destinations for travel and tourism as well as…
IPL Enters EXPO 2020 Dubai: The catalyst for change
Rajasthan Royals, the pink team of the Indian premier league announces a marvelous title sponsorship deal with Expo 2020 Dubai for the upcoming 14th season of IPL. As a part of the association, “Expo 2020 Dubai” will appear on the front of Rajasthan Royals’ jersey…
FIDE world chess championship to be held at Dubai Expo 2020
The upcoming FIDE World Chess Championship, which is the highlight of the world chess calendar, is all set to take place at the state-of-the-art Dubai Exhibition Centre, co-located at Expo 2020, from November 24 to December 16. NEW DATES AND EXCITEMENT The world governing body…
India-based PolicyBazaar raises $75M in order to expand in the middle east market
PolicyBazaar has raised around $75M in order to expand its network in the middle east market. The funding was led by US-based Falcon Edge Capital. The company had experienced a 66% increase in revenue to $70M in FY2020 but had also experienced a loss of…
Shiprocket has received $41.3 million in financing from PayPal Ventures and Bertelsmann
“It doesn’t matter how long you’ve been in the business. It all comes down to the calibre of your years of experience.”- Shiprocket Highlights of the article New investor Tech Edge Ventures joined existing investors March Capital and Tribe Capital in the round. The most…
Eyewear Unicorn Lenskart Secures $220 million, To Expand in Asia and Middle East
Omni-channel eyewear brand Lenskart, secured $220 million in a funding round that was led by Temasek Holdings Pte and Falcon Edge Capital. The round also witnessed the participation of existing investors Bay Capital and Chiratae Ventures, valuing the startup at $2.5 billion. Avendus Capitalacted as…
Connect Ads, MENA’s Platform for Digital Initiativesis acquired by Aleph for 86 per cent
ConnectAds is the platform of choice for the largest names in the digital business. Aleph Holding, a global partner to the world’s largest digital media companies, has confirmed the cash and stock swap acquisition of 86 percent of Connect Ads. Aleph Holding will join…
SRMG Acquires 51 percent stake in Arab’s leading podcast platform Thmanyah
Saudi Research & Media Group (SRMG), the parent company behind major media outlets, including Argaam, Asharq Al-Awsat, Asharq News, and Arab News, has acquired a 51 percent stake in Thmanyah, a leading Arabic podcast platform and documentary producer across the MENA region. About Thmanyah Founded…
Vaccinated UAE residents can now visit over 30 cities in 19 countries quarantine free: here’s what you need to know
Emirates airlines stated that UAE residents can now travel quarantine-free. The residents are allowed to travel to over 30 cities in 19 countries quarantine-free. They’ll be expanding their grid and starting more than 280 weekly flights from UAE heading to various destinations such as Europe,…
Soaring High: Wizz Air launches cheap flights from Abu Dhabi to Santorini
The following are some of the article’s highlights: Insights to Wizz Air Abu Dhabi. The low-cost carrier will travel to one of the most popular tourist spots in Greece twice a week. Wizz Air Abu Dhabi has begun flying straight from Abu…