Shop Now, Pay Later, and Earn Cash with Tabby - MENA startups, innovation, and tech news


Shop Now, Pay Later, and Earn Cash with Tabby
Funding, News

Shop Now, Pay Later, and Earn Cash with Tabby

UAE-based startup Tabby offers instant credit to consumers across the UAE and Saudi Arabia. It enables consumers to buy what they want when they want while controlling their own finances. Shopping is more rewarding with Tabby. You can split your purchases into 4 interest-free installments or earn cashback at your favorite stores (or both)!


Hosam Arab: Co-founder and CEO of Tabby. In 2011 he cofounded e-commerce fashion retailer Namshi, which, following its strong growth, was fully acquired by retail giant Emaar Malls in 2019 – the same year that Arab stepped down as its CEO. He then co-founded the buy-now-pay-later platform tabby in 2019. Tabby raised $23m in a Series A funding round to propel the company’s next stage of growth and scale its capabilities, following a $7million round.

Daniil Barkalov: Co-founder and COO of Tabby

Founded Date


Headquarters Regions

Gulf Cooperation Council (GCC)

Company Type


Total Funding Amount

$82 million

How Tabby helps customers

Tabby’s proprietary software allows customers to check out without the need to enter credit or debit card information while making a purchase. With Tabby’s Pay Later option, customers can buy products online using only their mobile phone number and email address, with no pre-registration or credit card required. Tabby partners with retailers in the UAE and Saudi to enable their online or in-store customers to defer paying for their purchases for up to 30 days or to pay in four equal monthly instalments, with the first one to be paid at the time of purchase. Tabby’s solution directly integrates into online checkouts or POS systems of the merchant.

The Business Model

Tabby does not charge consumers as long as they pay on time. The startup makes money by charging merchants a commission for all the sales that are generated through its platform. The integration of its payment service helps merchants raise their conversion rates by over 20 percent and boost transaction sizes anywhere from 30 to 85 percent. The offering has also helped retailers convert a share of their cash-paying customers to pay online since it allows them to pay in interest-free instalments.

Prominent investors

Tabby already has more than 500 integrated merchants including global brands like Ikea and Toys R Us, and regional retail giants, including Al Futtaim Group, Apparel Group, andLandmark Group. In 2020, Tabby raised $23 million in a debt and equity Series A round that was led by Southeast Asian VC Arbor Ventures (which has been backing Tabby since its seed round) and UAE’s Mubadala Capital. Recently, Tabby has been listed as Forbes Middle East’s 50 Most-Funded Startups.

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