Service Market, the home maintenance services providing Agency in the fields of UAE - MENA startups, innovation, and tech news


Service Market, the home maintenance services providing Agency in the fields of UAE

Service Market, the home maintenance services providing Agency in the fields of UAE

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”- Former GE Vice Chair and CM, Beth Comstock


The above-quoted is the best-suited statement when it comes to marketing jobs. The endeavour to innovate and build something new each day. The objective of every service providing company is to improve customer experience by minimising the time spent researching different providers and comparing their rates. Whether you are seeking numerous estimates for an international relocation or have an urgent cleaning need, this is the article for you. The best maintenance services providing company in the UAE region is here.

Let’s dive in!


About the Agency

ServiceMarket is an online marketplace that offers moving, home services, and insurance estimates and online reservations through a network of over 200 partners. Previously known as MoveSouq, was created by Bana Shomali and Wim Torfs in 2013 as ServiceMarket. In the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain, the firm provides residential services. Customers may study each provider’s full-service offers and customer reviews before deciding which one to employ. ServiceMarket has expanded to four Middle Eastern cities, with ambitions to extend throughout the MENA area and beyond. ServiceMarket makes it simple to locate the top firms in the UAE and Qatar. ServiceMarket’s financing is estimated to be approximately $8 million.


About the founding heads

Bana Shomali: is currently the founder and CEO of ServieMarket. In 2013, Bana left a high-flying consulting position to start her own business, ServiceMarket. After six years, ServiceMarket has grown to become the UAE’s leading digital marketplace for home services under her kind supervision.


Wim Torfs: Wim Torfs is one of ServiceMarket’s co-founders. Wim Torfs has also worked as a Principal at McKinsey & Company in the past.


Agency’s goals and objectives

They started ServiceMarket because citizens of the Gulf Cooperation Council (GCC) have a hard time finding home service businesses that fulfil their demands. Hundreds of service businesses operate on the market, with little information about pricing and service quality. As a result, selecting a service provider can quickly become a time-consuming effort. Every customer’s time and uncertainty will be reduced as a result of their efforts.


Why you should choose ServiceMarket?

ServiceMarket is the Middle East’s largest marketplace for home services. Every month, thousands of individuals entrust them with their houses.


  • Everything customer demands: they have made it their mission to make it simple for customers to obtain all of the support they need for their home in one location.


  • The most qualified candidates for the customer’s position are: to ensure that their service is excellent, they assess and control their service partners’ service quality.


  • Excellent customer service: they are committed to providing excellent customer service. Their customer service centre is available seven days a week to assist the customers with any questions or concerns they may have.


Services offered by the Agency


  • Moving and storage
  • Cleaning and maids
  • Painting and handyman
  • Garden and pest control
  • Events and catering
  • Car insurance


ServiceMarket is in the headlines for funding

In 2013 and 2015, ServiceMarket, formerly MoveSouq, successfully concluded its first and second rounds of investment. The Dubai-based start-up announced in September 2016 that it has completed a US$3 million Series A fundraising round sponsored by a Russian venture capital group. ServiceMarket raised $4 million in a Series B investment round in 2018, which is utilised to expand its cleaning, vehicle insurance, painting, maintenance, and childcare services offerings.

Furthermore, Bana, the CEO of ServiceMarket, stated that she wants to make it easier for customers to find the service they need and buy it online in a few clicks, and that the team is working towards this goal. She also stated that customers are crucial to their success, and that they will be actively growing their team in Dubai and abroad to help drive their growth.

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