Sary, the Saudi-Arabian based B2B platform achieving new heights and escalating economy - MENA startups, innovation, and tech news


Sary, the Saudi-Arabian based B2B platform achieving new heights and escalating economy

Sary, the Saudi-Arabian based B2B platform achieving new heights and escalating economy

“B2B marketing is more important than B2C. It’s what drives the economy forwards, not just outward”-Tom Gatten, CEO, Growth Intelligence


The above-quoted statement depicts how B2B company works rigorously towards the enhancement of the nation’s economy. And Sary is one such B2B platform in the fields of Saudi Arabia. Now let’s delve into the article to know more about the platform.


About the B2B marketplace platform

Sary is a mobile and web-based B2B marketplace platform that is available on demand. Customers may purchase wholesale in a few clicks and have it delivered the same day in three main cities: Riyadh, Jeddah, and Dammam. Careem ex-General Manager Mohammed Aldossary and his partner Khaled Alsiari launched the Saudi start-up in 2018 to address the broken supply chain in the wholesale business. Over the previous 12 months, Sary’s app has received over 20,000 downloads from SME owners and has serviced mini-supermarket chains Bakala and HoReCa in 15 KSA cities.


About the founding heads 

Mohammed Aldossary:

Mohammed is an ex-GM of Careem, where he drove the growth of the delivery vertical in Saudi Arabia and oversaw the introduction of Careem NOW, before leading Circ (previously “Flash”) in designing Saudi Arabia’s micro-mobility strategy. Mohammed now uses Sary to alter the wholesale business, leveraging his experience in fast-growing start-ups.


Khaled A. Alsiari:

Sary’s co-founder and chief technology officer. Goals and a strategic growth plan were built and implemented, team members were employed and supervised, and procedures were developed. Established financial and operational methods to measure and enhance financial and operational performance by 50%. Careem, IDAC, and Najm were among the main clients with whom I formed and directed collaborations.


What the offerings are?


  • 30,000+ SKUs from major brands and wholesalers are available via your mobile device, with the greatest pricing and real-time promotions.
  • Obtain the supply you want on-demand: In less than 24 hours, you may replenish your supply. It’s time to turn the storage space into a retail area and increase sales per square metre.
  • Pay for the supplies in a variety of ways: the platform accepts cash-on-delivery, Mada card online payment, or Sadad e-bills to be settled in a paperless transaction.
  • Customers may purchase wholesale products straight from their devices, ranging from a dozen packets of cereal to a truckload of mixed stock, and have them delivered in three hours or less.


Mission and targets

Sary’s CEO in an announcement quoted that “We are on an undertaking to assist small-nearby private-enterprise owners to make better purchasing selections and decisions. We see that the business has technological necessities that go well with the dispersed area into actual-time digital inventories, instead of greater warehouses and trucks.”


Sary in news for funding

Riyadh- Sary, a Saudi Arabian virtual market that connects small groups with merchant wholesalers, has raised $6.6 million in funding to assist it to expand as demand for crucial items rises because of the coronavirus. Sary has centers in Dammam and Jeddah which ambitions to utilise the “series A” investment, sponsored by using early-degree mission capital company Raed ventures, to establish a third in Riyadh, allowing it to distribute to 25 cities throughout the kingdom, in line with Mohammed Aldossary, the enterprise’s chief executive.


Moreover, Sary is increasing its Saudi presence, with two new offices expected to open by the end of the year, serving an additional 25 locations. The funding will also go into the establishment of new income sources, an improved product roadmap, and the optimization of an innovative user experience, allowing Sary to reach out to hitherto untapped consumer categories.

Sary is building native FinTech goods and integrating third-party FinTech products to establish an overall FinTech list of solutions to better suit its clients’ requirements and diversify revenue away from its marketplace.

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