Liwwa, a finance platform connecting investors with small companies - MENA startups, innovation, and tech news


Liwwa, a finance platform connecting investors with small companies
Funding, News

Liwwa, a finance platform connecting investors with small companies

Are you an investor or a small company owner seeking funding in Jordan and Egypt? Liwwa, which links borrowers and investors by building an online credit marketplace, is a wonderful prospect for you. Read the entire article to learn more about how to grow your business.

All about Liwwa

Liwwa is a finance platform that connects investors with small companies. It provides funding to Jordanian and Egyptian SMEsup to $100,000 The company claims to have underwritten over $45 million in loans to over 1,000 enterprises, and it also owns and manages a lending marketplace where qualified lenders may acquire SME debt. It has raised a total of $9 million in financing, with $6 million raised in 2020 alone.Liwwa was founded in 2013 by Ahmed Moor and Samer Atiani. The start-up, which began in Jordan, has lately expanded to Egypt. $9 million has been set aside for this project. Liwwa claims to have offered $40 million in debt to qualified SMEs in Jordan and Egypt.

About the platform’s owners

Ahmed Moor: launched his website in beta form in 2013. Moor is identified as the company's co-founder and CEO. He is a political commentator and activist from Palestine who lives in the United States. Moor is a Harvard Kennedy School of Government public policy graduate student.

Samer Atiani: Liwwa’s Co-Founder and CTO. He has worked for firms such as Etsy and Wireless Generation for over a decade in software development and management. In 2006, he graduated from Guilford College with a BA in Physics.

How does it work?

 Transfer funds to your account: You may fund your Liwwa account with a wire transfer.

 Invest in small company loans: Liwwa examines small firms that apply for Liwwa loans in great detail. Loans that have been approved are posted on the site for investors to fund.

 Collect returns and reinvest: Investors get payments from loans at regular periods (typically monthly). You may either reinvest these payments in new loans or withdraw them to your bank account.

Why invest with Liwwa?

 Effortless to Use: Generate profits and returns online. The platform makes it simple for you to invest in small company loans.

 Advanced Credit Analytics: Liwwa’s advanced credit assessment engine looks at hundreds of different data points. For each loan, this is condensed into a basic credit score. Investors need the means to assess the risk of the investment options Liwwa offers for this platform to function properly. To that purpose, Liwwa runs a comprehensive credit check on every company they partner with.

 Economic Impact: Your contributions will assist to boost employment and income growth in the Middle East and North Africa (MENA). So far in 2017, the Liwwa team has extended over $2 million in loans to 55 small and medium enterprises (SMEs) in Jordan and the United Arab Emirates. Liwwa’s growth trend continues, with total principle outstanding growing by 50% in the first half of 2017. The amount of principal owed has increased from $1.3 million a year ago to $2.6 million now.

 Internal Rates of Return (IRRs): Internal Rates of Return (IRRs) range from 7% to 18%. Investors are paid regularly, which they can reinvest to enhance their profits.

The next objectives Liwwa intends to utilize the funds to expand its operations in Jordan and Egypt, two areas in desperate need of finance, according to the company. Ahmed Moor quoted “We see great potential in these markets and we’re dedicated to our goal of delivering employment where they’re needed. With time,

we hope to provide the full range of items that a small business would require to succeed in our markets. The FMO Ventures Program provides a wealth of industry knowledge that has and will continue to assist us. We’re excited to be working with the team there as we expand our presence in Jordan and Egypt, as well as expand into other markets.”

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