IPL Enters EXPO 2020 Dubai: The catalyst for change | MENA startups, innovation, and tech news

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IPL Enters EXPO 2020 Dubai: The catalyst for change
Expo 2020 Dubai

IPL Enters EXPO 2020 Dubai: The catalyst for change

Rajasthan Royals, the pink team of the Indian premier league announces a marvelous title sponsorship deal with Expo 2020 Dubai for the upcoming 14th season of IPL.

As a part of the association, “Expo 2020 Dubai” will appear on the front of Rajasthan Royals’ jersey as chief Sponsor, helping to spread the EXPO 2020 message to millions of cricket fans all over the world,  with exactly six months until the event opens its doors.

Jake Lush McCrum, Chief Operating Officer, Rajasthan Royals, said, We are delighted to welcome Expo 2020 as our principal sponsor for this upcoming season. At the Royals, we are driven by our ambition to impact society through cricket and this partnership with Expo 2020 is another exciting step on that journey. To support this incredible event in bringing together some of the brightest and most inquisitive minds to seek solutions to the world’s greatest challenges is something that resonates extremely strongly with us. We hope this partnership will excite, inspire and bring many long-lasting positive relationships to benefit society more broadly.”

Dubai Expo 2020 at a glance

Expo 2020 is a celebration of ideas, cultures, impressions, collaboration, beliefs, and innovations.

It is also the World’s First Expo to take place in Middle East, Africa, and South Asia (MEASA) region. Taking place from 1 October 2021 to 31 March 2022, Dubai Expo 2020 will welcome more than 190 nations and millions of people from across the globe to Dubai in the UAE to experience an event, full of transformation, traditions, art, food, music, and sport.

  • The official premiere partners of Expo 2020 are:

Accenture, Cisco, DP World, Emirates NBD, Etisalat, Emirates, Nissan, PepsiCo, SAP, Siemens, Mastercard.

  • Official partners of Expo 2020 are:

Christie, Dubai Chamber, DEWA, Dulsco, Emaar Hospitality, Enoc, Loreal, Ups.

The EXPO- IPL nexus: How it aims to use IPL to spread the message:

The worldwide extend of the tournament will help in spreading the EXPO 2020 message to cricket fans globally, since the IPL broke all records during the 2020 season, with more than 550 million viewers, also India is a key visitation market for Expo 2020, which will feature a dedicated “India Pavilion”.

Sholto Douglas-Home, Chief Sales and Marcomms Officer Expo 2020Dubaisaid, “Year after year, the IPL and the Rajasthan Royals unite the world with one of the most entertaining sporting events. Combined with the club’s commitment to a range of social development programs, this makes the partnership an ideal match with Expo 2020 Dubai’s vision of bringing people and communities together. The international reach of the tournament is a powerful vehicle for increasing awareness of Expo 2020 Dubai as we count down to our opening on 1st October 2021”.

Hence,the purpose of Expo 2020 is to preserve the planet along withsustainability, mobility, and opportunity. Expo 2020 Dubai will be a celebration of the UAE Vision 2021. Not only will it boost the growth of tourism, but it will also accelerate the development of innovative businesses in the UAE which will improve the country’s international status as an emerging business hub.

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