Here are the top 6 fashion start-ups from the MENA region which stands out of the crowd - MENA startups, innovation, and tech news


Here are the top 6 fashion start-ups from the MENA region which stands out of the crowd

Here are the top 6 fashion start-ups from the MENA region which stands out of the crowd

“Fashion is more art than art is”. There’s more to the word fashion than just clothes. The way one dresses up tells us more about where the person’s coming from, the cultural background, and history. Not just that, clothes help us in expressing our thoughts, emotions, and feelings. When a new week comes up a new fashion trend comes up with it too, and sometimes it becomes hard to follow up on these crazy trends. From bringing back the 80s to creating something new, the fashion industry has come a long way.

According to “Fashion e-commerce in MENA is the second biggest category after electronics and is worth $1.6 billion in 2018, according to a recent research report by Google and Bain. The industry has grown 28% over the past 4 years, almost 3.5x faster than overall fashion in MENA (which has been growing at 8% annually).” Here are some top fashion startups in the MENA region:

1. Noon is a UAE-based online shopping website that provides beauty products, electronics, and products for women, sports and fitness products, etc. This e-commerce platform was founded in the year 2016 by Mohamed Ali Alabbar and the idea behind the startup was to create a space for local digital marketplaces and consumers. “ is being aimed at being a homegrown, Arabic-first marketplace that offers customers in the Middle East with a real competitor for Souq.” Forbes quotes.

2. is a site where you can find an exclusive collection of women’s Khaleej wear including abayas, kaftans, travel wear, dresses, and maternity outfits that spell elegance. “BOKSHA is committed to becoming the leading portal in showcasing UAE- based female brands. The dedicated team is always available to serve both our trendy Boutiques and our esteemed Shoppers to ensure a secure and seamless shopping experience is achieved every single time.” claims. The founders of Boksha are Faisal Falaknaz and Yahya Mohamed. The e-commerce site was launched in the year 2018 and has formed US$1 million from a group of investors.

3. Missha Middle East

Missha is a cosmetic store in Dubai, United Arab Emirates. The company has more than 30,000 worldwide stores. Missha is famous for its good quality of make-up and skincare products building the trust between the consumers and the company. Missha is launched in the Middle East by the Fakhree al Hindi group of companies. “Missha was launched in the year 2000 in South Korea with the notion that makeup should be affordable as well as have high-quality ingredients. Missha is launched in the Middle East by Fakhree al Hindi group of companies.” quotes.

4. Baza Bazaar

Baza Bazaar is a great mart to get your exclusive streetwear and sneakers. Founded in the year 2018, it is claimed to be UAE’s number one luxury marketplace. The idea behind the start-up was to produce something new and rare to offer to the consumers. The founders of the start-up are Abdullah Ibrahim, Omar Ibrahim, and Prem Sehgal. The headquarters are in Dubai, United Arab Emirates. “Get Baza” remains their tagline for the company.

5. Junior Couture

Junior Couture is a children’s clothing store located in Dubai, United Arab Emirates. It is one of the world’s leading retailers of Children's Designer Clothes. The mission behind this start-up was to provide a good Children’s Designer Clothes eCommerce Company. It was founded in the year 2019 by Annelouise Speakman and Dominic Speakman. It provides designer kids' clothes from over 80 brands including Kenzo Kids, Moschino Kids​, Aigner Kids, BOSS, DKNY.

6. Modista

Modista was founded by Hassan Muayli to build a social platform where people can buy products personalized especially for them. It makes the site stand out. It provides a bunch of different products that ship directly to the consumers living in the MENA region. “A Mint of E-commerce, and Social Networking all in one app!” Modista quotes in their bio.


 Create what you love and what you would love to buy for yourself
 Listen to your customers
 Be consistent
 Hug your creativity out
 Plan your budget properly
 Collaborate and communicate
 Teamwork goes a long way

Fashion is only the attempt to realize art in living forms and social intercourse.” – Sir Francis Bacon

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